HELLCAT ENERGY

For my Foundation 1: Design Principles course, I created a graphic translation of my animal of choice using only basic shapes to create complex geometry and intense figure-ground. I captured the fierceness and ferocity of a wildcat by using sharp triangles, angular curves, and edges. I then paired this custom illustration with a striking serif typeface to create a visual identity for an energy drink brand, evoking the energy and vitality of a wild cat.